AUDIENCE ANALYSIS TASK 2B

 

Task #2 B

 

Objective: Students will analyze the following media texts listed below and identify the characteristics of audiences for using Psychographics for a Market Segmentation Analysis.

Psychographics is the study of people’s attitudes and interests, often studied in conjunction with typical demographic data to build more complete profiles of target markets and audiences.

Document the visual or audio codes (Symbolic Codes) connotating meaning of each Psychographic Trait to support your answer.

Symbolic codes are used by media producers to add depth and additional meaning to media products.

Examine the setting, Mis en scene (Set Design, Costume Hair Makeup, Props, Acting ( Characters, title,  movements, facial expression, body language, vocal qualities, body contact).

 

Audio codes: Dialogue, Sound effects.

 

	Personality	Interests	Belief/Values	Lifestyle	Attitudes	Psychographic Target Audiences Summary
Jungle Cruise (Movie Trailer)   https://youtu.be/4hJnpcPiVz8	The characters are confident, perseverant, optimist and extremely funny.	The woman, who is one of the main characters wants to find a tree that can treat any diseases.	They believe in legends. And also, the woman believed in her instinct because she was persuade that she would find the tree.	They are all living in a jungle and go on adventure in a boat.	The main who was accompanying the woman on adventure appears to be pessimist after, but then accepts to go find the tree. The woman on the other hand totally believed in herself, and was persuade that she would find the tree.	-Young adults, and people who like comedy and are interested in adventure.
Document the visual or audio codes connotating meaning of each Psychographic Trait.	The trailer mainly shows Los Angeles to emphasize the setting. LA is an animated city, that would be later affected by the sudden collapse of the ground.	The dog barking and the water that suddenly started boiling is a type of foreshadowing to demonstrate that something bad is going to happen.
La Brea (TV Show) https://youtu.be/SqV8NPVG8v0	They were optimist and affectionate.	They are running to escape the collapse of the ground and avoid falling the sink hole.	The mother believed probably in after life, since she was begging her child to let her go.	A single mother who lives in Los Angeles with her 2 kids.	In the commencement, they characters seemed to be happy, because they were chatting with enthusiasm, however, when the ground started collapsing, they were worried, scared.	Adults in their 20s and people who like horror and action movies.
Document the visual or audio codes connotating meaning of each Psychographic Trait.	The trailer mainly shows Los Angeles to emphasize the setting. LA is an animated city. It has influence on their personality because an animates city, will make people happy.	The dog barking and the water that suddenly started boiling is a type of foreshadowing to demonstrate that something bad	When the ground started to collapse, we were able to see fear, worry, terror in people’s face. It was also noted that the shook that appeared on the mother’s face when her son fall in the big hole.	The mother was chatting in the car with her 2 kids.
Killing Eve (2018 TV) Cambridge TV drama for 2020-21 Exam. https://youtu.be/oHzLProOo4o	The woman seems to be confident and manipulative. The man on the other hand seems to be very impulsive, careful.	The woman wants to kill eve, but Eve’s husband is trying to stop her.	The woman who is the main character believes that she is able to take and kill the man’s wife named Eve.	They seem to be living In a country like England with sophistication. They also look like people from the upper middle-class.	The woman was very defiant.	The audience of this movie would mainly be composed of people who love drama.
Document the visual or audio codes connotating meaning of each Psychographic Trait.	The music that was playing  in the background shows that the woman is very confident, a boss lady.	The way she was walking at the end, with her hands in her pockets and a sarcastic smile on her face, showed that she is capable of having anything she wants.
King Richard https://youtu.be/UhERVJTmGBM	The dad seems extremely optimist and believe in her daughters.	He wants her daughters to become a popular tennis player.	He believes that her daughters will be able to win the competition.	They are poor.	At one point, the girls wanted to give up, but the optimism of their dad, pushed them up.	Young atheletes.
Document the visual or audio codes connotating meaning of each Psychographic Trait.	The background music, The inspirational words that the dad was telling his daughters. The way they were training constantly.

 

 

 

 

AUDIENCE ANALYSIS TASK 2A

 

Task #2 A

 

1. How audiences are grouped and categorized by media industries, including by age, gender, and social class, as well as by lifestyle and taste?

Objective: Students will analyze the following media texts listed below and identify the characteristics of audiences for using Demographics for a Market Segmentation Analysis.

Demographic analysis is the study of a population based on factors such as age, race, sex, sexual orientation, social class, employment, education, income, and more.

	Age	Gender	Sexuality	Culture	Social Class	Race/Ethnicity
A Quiet Place Part II https://youtu.be/b_ptbueKbdY	People in their 20s and other adults over 20.	Mostly female, because in the movie is mostly centered on a woman who does everything, she can protect her kids.	She is heterosexual because she has two kids.	Spectrum Culture	Middle class, because she had 2 kids, a car, and a house.	White people.
La Brea https://youtu.be/SqV8NPVG8v0	Young adults.	Young girl.	Heterosexuality	---------	middle class	White people.
Killing Eve (Cambridge for 2020-21 Exam) https://youtu.be/oHzLProOo4o	Adults	female	Heterosexuality	----------------	Upper middle class	White people
King Richard https://youtu.be/UhERVJTmGBM	Young athletes	Young female athletes	Heterosexuality	Black people culture.	Low-income family.	Black people.

 

 

SETTING, SET AND PROPS PRELIMINARY EXCERCISES 6

                PRODUCTION DESIGN

Production design refers to the optical elements that constitute a film. That can encompass the setting of the film, the props and sets requisite for filming, camera angles and special effects, and the costumes worn by actors. By possessing a impregnable cognizance of a film’s production design, viewers can effortlessly perceive themselves lost in the world of the film, feeling like they too are a character in the story they are observing before them on  screen. These filmic elements help spawn the world of the film by showing beyond doubt a sense of time and space as well as allocating to create a frame of mind within the world. Without these visual elements, viewers would be left bargaining too heavily on what the characters say while unable to associate their words with actions within a specific setting. Production design in film is directly related with what is called the mise en scene. That is, what viewers see in the shot.

Typically, a production designer and director work rather intimately with one another. While the director settle what we perceive within the shot, it is the production designer who has a monumental impact on what the visuals will look like before the director even has the opportunity to set up his or her camera. It is the production designer who possesses the authority for selecting what the general look of the movie will be, incorporating how sets look, how the film will be, what locations will be utilized, and what objects and clothing will be used by the actors.  As aforementioned, because the production design is related with costuming, the production design department also tends to work closely with those in charge of wardrobe as well as hair and makeup.

Now let’s talk about setting. Setting is the time and place (or when and where) of the story. It’s a literary element of literature used in novels, short stories, plays, films, etc., and usually introduced during the beginning of the story, along with the characters. The setting may also incorporate the environment of the story, which can include the physical location, climate, weather, or social and cultural surroundings. There are various ways that time and place indicate setting. Time can cover many areas, such as the character’s time of life, the time of day, time of year, time period such as the past, present, or future, etc. Place also covers a lot of areas, such as a certain building, room in a building, country, city, beach, in a mode of transport such as a car, bus, boat, indoors or out, etc.  The setting of a story can change throughout the plot. The environment incorporates geographical location such as beach or mountains, the climate and weather, and the social or cultural aspects such as a school, theatre, meeting, club, etc.

Genre is mainly determine using four elements the character, the story, the plot, and the setting. The elements of story, plot, setting, and character equal a specific category of movie. These elements are discussed regarding how their variations create a different category of movie. Some genres may be as general as comedy but do not have sub-genres like comedy. The sub-genres of comedy differ from one another based on the fluctuations of the characters and the story. Other genres are crime, war, Westerns, spy, adventure, science fiction, horror, fantasy, biography, and mystery. Categorizing a movie indirectly assists in shaping the characters and the story of the movie. The shaping determines the plot and best setting to use. Movies often have genres that overlap, such as adventure in a spy movie, or crime in a science fiction movie. But one genre is predominant.

Now that you have a very detailed idea of what production design is and why it is important to help determine the genre let’s practice by examining the above picture. The name of this series is Vampire Diaries. Now let’s find things in the picture that will help us determine the genre, time period, time. The way the character is standing watching the other character laying dead on the floor, shows us that they were probably fighting, and the character standing is contemplating is victory, by which we can infer that is it an action movie. The expression on the character that is standing confirms that they were fighting also. Now the full shot also allows us to see the setting they are located outside of an early 2000 looking like building, from which we can infer that the time period of the movie is in the early 2000s. Now let’s talk about lighting. The lighting and location in this particular scene let us know that this is happening at night. Again, back to the character’s face expression. The character’s face gives us the mood of the movie. You can see or even feel hate, desire for vengeance in the characters face, in his posture etc.

RESSOURCES: 

·         Wikipedia, the free encyclopedia

·         Video, TV & Film Production Management Software | StudioBinder

·         MasterClass

·         (subhe.com)

·          (filmlifestyle.com)

AUDIENCE ANALYSIS TASK 1

 

TASK #1

Students will research and document the general information of the media texts provided for your Audience Analysis.

 

	Type of media text and its purpose.	Director	Production Companies and Studios	Genre (s)	Key actors and the names of their characters.	Platform of release.
A Quiet Place Part II   https://youtu.be/b_ptbueKbdY	The media text used in the trailer is a teaser. The teaser is generally released months before the official released of a movie. The main purpose is to tease the audience, and increase the popularity of the movie, that will eventually encourage people to watch it the day of its release.	The director of the movie is John Krasinski.	-Platinum Dunes -Sunday Night Productions - Paramount Pictures - Buffalo FilmWorks	Horror movie	Emily Blunt as Evelyn Abbott.   Cillian Murphy as Emmett, a friend of Lee's Millicent.   Simmonds as Regan Abbott, Evelyn's deaf daughter.   Noah Jupe as Marcus Abbott, Evelyn's son.   Djimon Hounsou as the Man on the Island.   John Krasinski as Lee Abbott, Evelyn's.	The movie was released in theatre at New York due to the covid-19. But then, It was available for streaming on Paramount+.
Plot of the media text. 2 lines max. (Decode plot from the text)	At the end of the trailer, the actual name of the appears. The letters appear with very pale colors in a black background; red particularly combined with the gray color, emphasizes the fact that the movie is about something scary, dangerous.
List 2 assumptions (expectations) audiences will expect and support each answer.	1.      The audience will expect the woman to save herself and her kids, because she is the main character, and many of the movie scenes are centered on her. 2.      They also might expect some kind of romance between the main character and the man who saved her, because she is a single mother, going through something horrible, consequently, the audience might assume that she wants some type of affection.
La Brea https://youtu.be/SqV8NPVG8v0	At the beginning we see the name of the little city, Also the facial expressions of the characters show that they are scared. The main purpose is to ‘’ share information as a written interface to a strictly targeted audience for whom the particular set of information or data has been meant for genuinely.’’	The director is David Applebaum.	Matchbox Pictures Keshet Studios Bad Apple Universal Television	Drama	Natalie Zea as Eve Harris   Eoin Macken as Gavin Harris   Chiké Okonkwo as Ty Coleman   Zyra Gorecki as Izzy Harris,   Jack Martin as Josh Harris,   Veronica St. Clair as Riley Velez,   Rohan Mirchandaney as Scott   Lily Santiago as Veronica Chloe De Los Santos as Lily Jon Seda as Dr. Sam Velez, Riley's father, a physician and former SEAL	NBC
Plot of the media text. 2 lines max.	At the beginning of the movie, on a little billboard, the name of the city appears. This already gives us information on the location where the TV show is mainly going to take place.
List 2 assumptions (expectations) audiences will expect and support each answer.	-          The audience will expect the return of the mother because she probably did not die. -          Also, the audience might expect the daughter to be able to save herself because she has a prosthetic leg, it might be hard for her to do things.
Killing Eve (Sample text for Cambridge 2020-21 Exam) https://youtu.be/oHzLProOo4o	At the beginning of the movie they give us the name of the city were the characters live. This gives us a heading on where everything is going to happen.	David Holmes Keefus Ciancia	Sid Gentle Films Ltd. Endeavor Content	Drama Black comedy Thriller	Main Sandra Oh as Eve Polastri, an agent with MI5 who becomes tirelessly preoccupied with a notorious assassin and is recruited on an off-the-books basis to the foreign intelligence agency MI6. Jodie Comer as Oksana Astankova / Villanelle, a psychopathic and skilled assassin, who becomes obsessed with the MI6 officer who is tracking her. Fiona Shaw as Carolyn Martens, head of the Russia Section at MI6. Kim Bodnia as Konstantin Vasiliev, Villanelle's handler. Owen McDonnell as Niko Polastri, Eve's English-Polish husband, a maths teacher and bridge player. (series 1–3) Sean Delaney as Kenneth "Kenny" Stowton, Carolyn's son, an ex-hacker who has been recruited by MI6. He later becomes a journalist for Bitter Pill. (series 1–3)	BBC America
Plot of the media text. 2 lines max.	The background music gives us a general Idea about the main character of the movie. It gives us a little bit of background information on her attitude, personality.
List 2 assumptions (expectations) audiences will expect and support each answer.	-          The audience will expect to see Eve because she is the main reason why the main character and the man are not friends. -          The audience might also expect the husband to probably be killed by the main character because she seems to do anything to get what she wants.
King Richard https://youtu.be/UhERVJTmGBM		Reinaldo Marcus Green	Westbrook Studios Star Thrower Entertainment	Drama	Will Smith as Richard Williams Aunjanue Ellis as Oracene "Brandy" Price Saniyya Sidney as Venus Williams Demi Singleton as Serena Williams Tony Goldwyn as Paul Cohen	48th Telluride Film Festival Theatre HBO Max
Plot of the media text. 2 lines max.	In the middle of a trailer, the lines appear saying “this will inspire the world’’. This gives us a general Idea about what the movie is about, inspiration and motivation.
List 2 assumptions (expectations) audiences will expect and support each answer.	-          The audience might expect the girls to win the competition, because they come from a low-income family. People who are generally poor tend to stay at the lower level. -          The audience might expect that the people from the low-income family become friends with those of the upper middle class, because sometimes, society  tends to put feud between the two classes, because of economical differences.