AUDIENCE ANALYSIS TASK 2A

 

Task #2 A

 

1. How audiences are grouped and categorized by media industries, including by age, gender, and social class, as well as by lifestyle and taste?

Objective: Students will analyze the following media texts listed below and identify the characteristics of audiences for using Demographics for a Market Segmentation Analysis.

Demographic analysis is the study of a population based on factors such as age, race, sex, sexual orientation, social class, employment, education, income, and more.

	Age	Gender	Sexuality	Culture	Social Class	Race/Ethnicity
A Quiet Place Part II https://youtu.be/b_ptbueKbdY	People in their 20s and other adults over 20.	Mostly female, because in the movie is mostly centered on a woman who does everything, she can protect her kids.	She is heterosexual because she has two kids.	Spectrum Culture	Middle class, because she had 2 kids, a car, and a house.	White people.
La Brea https://youtu.be/SqV8NPVG8v0	Young adults.	Young girl.	Heterosexuality	---------	middle class	White people.
Killing Eve (Cambridge for 2020-21 Exam) https://youtu.be/oHzLProOo4o	Adults	female	Heterosexuality	----------------	Upper middle class	White people
King Richard https://youtu.be/UhERVJTmGBM	Young athletes	Young female athletes	Heterosexuality	Black people culture.	Low-income family.	Black people.